Working together with the North Shore Mountain Biking Association, we created the Trails Forever Fund raising initiative. Money raised goes towards trail building and maintenance. So far we’ve raised over $22,000. That’s a lot of shovels in the ground. This was a multi-layered campaign involving digital and traditional components all drawing from a single idea....
Here’s to a beautifully small wine region. We built the brand platform, redesigned the logo and gave events strange names like “What goes with fish? And “Chef meets Grape”. We built a website, a lot of cut case cards, and we even made a few people uncomfortable with a headline about how our wines are...
Working with Rocky has been nothing but a fun and rewarding experience creating and launching a complete cross media campaign that includes print, trade show elements, online components, media kits, POS, a yo-yo and a complimentary victory speech. It’s been too short of a time to track performance but feedback has been very positive to...
Foam Only is a wonderful new business that has single-handedly created the answer to the question, “What the #@$! do I do with this styrofoam?” This is a question that should have been answered long ago. And that was the inspiration of this nostalgic logo that hints back to that Pleasantville era when everything was perfect;) It needed a simple,...
This campaign for the BC VQA Wine Stores was created based on research that showed the average British Columbian was intimidated by wine store merchants and feared asking the wrong questions. We developed this creative to help dispell that stereo-type and let customers know that while knowledgeable, VQA Wine Stores are approachable and helpful. There...
Just finished up the 2011 BC Egg Annual Report. It was a fun one to work on. The scrap book look and feel is intended to support the family culture embedded in the BC Egg Industry. Commissioned by StationX, we were asked to lead the creative development and design, it was great to work with...
It’s pretty hard to take a bad photo in the Okanagan. Here’s a few from a self assign stock photo assignment. These photo’s have been a large part of promoting the Wines of British Columbia recently. Look for them in BCLDB stores, ads and wine events everywhere. If you need any vineyard shots, give us...
We created a simple visual to help celebrate BC VQA’s 20th birthday. This single idea was then utilized in everyday, from web to inshore, to danglers and case cards. We’re pretty happy with how it turned out. The photography and retoucjing we done in-house here at P&W.
Pearly&White Communications was approached by some very enthusiastic and passionate people who had something important to say, but weren’t sure how to say it. Now known as The Earth Summit Coalition, the group required one key idea for the various communications, events, fundraisers, etc. to fit under. The goal was to prove to all Canadians...
To create awareness about the Dalai Lama’s stint as guest editor of the Vancouver Sun, the newspaper launched a cheeky, thought provoking campaign, with media that includes radio, print, guerrilla street teams and a social component. Created by Vancouver-based advertising agency Pearly & White, a 30-second radio spot pokes fun at road rage as one commuter...
