Pearly&White Communications was approached by some very enthusiastic and passionate people who had something important to say, but weren’t sure how to say it. Now known as The Earth Summit Coalition, the group required one key idea for the various communications, events, fundraisers, etc. to fit under. The goal was to prove to all Canadians...
It’s always a great opportunity when a client calls and requests a new brand from the ground up. Once we got to know them, we started with the identity and it grew from there to almost daily phone calls looking to inject the brand into everything from collateral to the office environment. Today, Prism is...
To create awareness about the Dalai Lama’s stint as guest editor of the Vancouver Sun, the newspaper launched a cheeky, thought provoking campaign, with media that includes radio, print, guerrilla street teams and a social component. Created by Vancouver-based advertising agency Pearly & White, a 30-second radio spot pokes fun at road rage as one commuter...
The Vancouver Sun was going through some changes. It was our job to let the readers know the paper would not only look better and be easier to read, but also the information would be from a much deeper perspective. It also had to consider multiple points of communication. We created eye-catching visual executions for...
Working with Rocky has been nothing but a fun and rewarding experience creating and launching a complete cross media campaign that includes print, trade show elements, online components, media kits, POS, a yo-yo and a complimentary victory speech. It’s been too short of a time to track performance but feedback has been very positive to...
