Author Archive
Our Land Revealed

Our Land Revealed

Another point of sale campaign for The Wines of British Columbia. It quickly gets to the point that tasting BC Wines is the quickest way to get to the place without actually going there. This clean visual approach was created to cut through the usual busy sales material seen in the LCBO. The response from this...
Vancouver Playhouse Wine Festival

Vancouver Playhouse Wine Festival

Being the host region for the Vancouver Playhouse Wine Festival was nothing less than a huge deal. The Wines of British Columbia wanted to make sure we created something that hit home the fact that our wines, like our land, are special. We think what we created did a pretty good job. Here’s a small...
Wines of British Columbia - Our land revealed.

Wines of British Columbia – Our land revealed.

Here’s to a beautifully small wine region. We built the brand platform, redesigned the logo and gave events strange names like “What goes with fish? And “Chef meets Grape”. We built a website, a lot of cut case cards, and we even made a few people uncomfortable with a headline about how our wines are...
Rocky Mountain Bikes: 2011 Element and Slayer launch.

Rocky Mountain Bikes: 2011 Element and Slayer launch.

Working with Rocky has been nothing but a fun and rewarding experience creating and launching a complete cross media campaign that includes print, trade show elements, online components, media kits, POS, a yo-yo and a complimentary victory speech. It’s been too short of a time to track performance but feedback has been very positive to...
Foam OnlyBrand Identity

Foam Only
Brand Identity

Foam Only is a wonderful new business that has single-handedly created the answer to the question, “What the #@$! do I do with this styrofoam?” This is a question that should have been answered long ago. And that was the inspiration of this nostalgic logo that hints back to that Pleasantville era when everything was perfect;) It needed a simple,...
NSMBA Trails Forever Campaign - Over $22K raised and counting.

NSMBA Trails Forever Campaign – Over $22K raised and counting.

Working together with the North Shore Mountain Biking Association, we created the Trails Forever Fund raising initiative. Money raised goes towards trail building and maintenance. So far we’ve raised over $22,000. That’s a lot of shovels in the ground. This was a multi-layered campaign involving digital and traditional components all drawing from a single idea....
Great Canadian Heli Skiing Website

Great Canadian Heli Skiing Website

Creating a new website for Great Canadian Heli-Skiing (GCH) was a dream assignment. We envisioned infinite landscapes filled with skiers gorging on deep snow, dramatic helicopter take-offs framed by piercing blue skies, and lodge scenes combining the best from Animal House and our favourite 5-star restaurants. Of course it wasn’t that simple in reality. We...
BC VQA Wine Stores

BC VQA Wine Stores

This campaign for the BC VQA Wine Stores was created based on research that showed the average British Columbian was intimidated by wine store merchants and feared asking the wrong questions. We developed this creative to help dispell that stereo-type and let customers know that while knowledgeable, VQA Wine Stores are approachable and helpful. There...
The Vancouver Sun: Extreme Makeover

The Vancouver Sun: Extreme Makeover

The Vancouver Sun was going through some changes. It was our job to let the readers know the paper would not only look better and be easier to read, but also the information would be from a much deeper perspective. It also had to consider multiple points of communication. We created eye-catching visual executions for...
Baja MiningAnnual Report

Baja Mining
Annual Report

Pearly&White Creative Director/ Photographer, Ken McCarty, and Freelance Photographer, Noel Hendrickson, headed south to Mexico’s Baja Peninsula for six days to capture an image library for Baja Mining’s marketing and PR material. Our simple plan? Bring out the art and beauty from what at first glance would look like chaotic and busy construction site. One...
BC Egg Producer's 2011 Annual Report

BC Egg Producer’s 2011 Annual Report

Just finished up the 2011 BC Egg Annual Report. It was a fun one to work on. The scrap book look and feel is intended to support the family culture embedded in the BC Egg Industry. Commissioned by StationX, we were asked to lead the creative development and design, it was great to work with...
Okanagan Vineyard Photography

Okanagan Vineyard Photography

It’s pretty hard to take a bad photo in the Okanagan. Here’s a few from a self assign stock photo assignment. These photo’s have been a large part of promoting the Wines of British Columbia recently. Look for them in BCLDB stores, ads and wine events everywhere. If you need any vineyard shots, give  us...