Do you know about the upcoming Earth Summit? You should.
Pearly&White Communications was approached by some very enthusiastic and passionate people who had something important to say, but weren’t sure how to say it. Now known as The Earth Summit Coalition, the group required one key idea for the various communications, events, fundraisers, etc. to fit under. The goal was to prove to all Canadians...
Prism Engineering: Branding & Identity
It’s always a great opportunity when a client calls and requests a new brand from the ground up. Once we got to know them, we started with the identity and it grew from there to almost daily phone calls looking to inject the brand into everything from collateral to the office environment. Today, Prism is...
The Dalai Lama Guest Edition
To create awareness about the Dalai Lama’s stint as guest editor of the Vancouver Sun, the newspaper launched a cheeky, thought provoking campaign, with media that includes radio, print, guerrilla street teams and a social component. Created by Vancouver-based advertising agency Pearly & White, a 30-second radio spot pokes fun at road rage as one commuter...
The Vancouver Sun: Extreme Makeover
The Vancouver Sun was going through some changes. It was our job to let the readers know the paper would not only look better and be easier to read, but also the information would be from a much deeper perspective. It also had to consider multiple points of communication. We created eye-catching visual executions for...
Rocky Mountain Bikes: 2011 Element and Slayer launch.
Working with Rocky has been nothing but a fun and rewarding experience creating and launching a complete cross media campaign that includes print, trade show elements, online components, media kits, POS, a yo-yo and a complimentary victory speech. It’s been too short of a time to track performance but feedback has been very positive to...
Branding & Creative Development.
We do a lot of things really. But what it comes down to is content generation. Billboards, brochures, web sites, and even Facebook pages are all opportunities to connect with your customers. So, it’s important to think a little about who you’re talking to, what problem you can solve for them. And what you’re going...
Photography? Yeah, we do that too. But only cause it saves you money.
Pearly&White offeres in-house Photography. This means we have the ability to stretch your budget further than other creative shops by eliminating third party suppliers when executing your campaigns.
Graphic Design? Of course, but only after a good idea.
With everyone and their Mom being “Graphic Designers” these days, it’s easy to know why the term has become a little watered down. So we prefer the term, “Visual Problem Solvers” it gets to the point of what a “Graphic Designer” really should be doing. Understanding the goal of the communication and how it will...
Online Strategy: Turns out we’re pretty good at that whole internet thing.
Online and Social Media Marketing can be an extremely useful tools to reach your marketing goals. Put simply, it’s a low-cost, effective way to reach both your current and future customers. It removes barriers from conversation and opens a constant line of communication between your company and your customers. Pearly & White can help you create...
