Advertising
Our Land Revealed

Our Land Revealed

Another point of sale campaign for The Wines of British Columbia. It quickly gets to the point that tasting BC Wines is the quickest way to get to the place without actually going there. This clean visual approach was created to cut through the usual busy sales material seen in the LCBO. The response from this...
Vancouver Playhouse Wine Festival

Vancouver Playhouse Wine Festival

Being the host region for the Vancouver Playhouse Wine Festival was nothing less than a huge deal. The Wines of British Columbia wanted to make sure we created something that hit home the fact that our wines, like our land, are special. We think what we created did a pretty good job. Here’s a small...
Rocky Mountain Bikes: 2011 Element and Slayer launch.

Rocky Mountain Bikes: 2011 Element and Slayer launch.

Working with Rocky has been nothing but a fun and rewarding experience creating and launching a complete cross media campaign that includes print, trade show elements, online components, media kits, POS, a yo-yo and a complimentary victory speech. It’s been too short of a time to track performance but feedback has been very positive to...
NSMBA Trails Forever Campaign - Over $22K raised and counting.

NSMBA Trails Forever Campaign – Over $22K raised and counting.

Working together with the North Shore Mountain Biking Association, we created the Trails Forever Fund raising initiative. Money raised goes towards trail building and maintenance. So far we’ve raised over $22,000. That’s a lot of shovels in the ground. This was a multi-layered campaign involving digital and traditional components all drawing from a single idea....
Great Canadian Heli Skiing Website

Great Canadian Heli Skiing Website

Creating a new website for Great Canadian Heli-Skiing (GCH) was a dream assignment. We envisioned infinite landscapes filled with skiers gorging on deep snow, dramatic helicopter take-offs framed by piercing blue skies, and lodge scenes combining the best from Animal House and our favourite 5-star restaurants. Of course it wasn’t that simple in reality. We...
BC VQA Wine Stores

BC VQA Wine Stores

This campaign for the BC VQA Wine Stores was created based on research that showed the average British Columbian was intimidated by wine store merchants and feared asking the wrong questions. We developed this creative to help dispell that stereo-type and let customers know that while knowledgeable, VQA Wine Stores are approachable and helpful. There...
The Vancouver Sun: Extreme Makeover

The Vancouver Sun: Extreme Makeover

The Vancouver Sun was going through some changes. It was our job to let the readers know the paper would not only look better and be easier to read, but also the information would be from a much deeper perspective. It also had to consider multiple points of communication. We created eye-catching visual executions for...
BCVQA 20th Birthday

BCVQA 20th Birthday

We created a simple visual to help celebrate BC VQA’s 20th birthday. This single idea was then utilized in everyday, from web to inshore, to danglers and case cards. We’re pretty happy with how it turned out. The photography and retoucjing we done in-house here at P&W.  
Do you know about the upcoming Earth Summit? You should.

Do you know about the upcoming Earth Summit? You should.

Pearly&White Communications was approached by some very enthusiastic and passionate people who had something important to say, but weren’t sure how to say it. Now known as The Earth Summit Coalition, the group required one key idea for the various communications, events, fundraisers, etc. to fit under. The goal was to prove to all Canadians...
The Dalai Lama Guest Edition

The Dalai Lama Guest Edition

To create awareness about the Dalai Lama’s stint as guest editor of the Vancouver Sun, the newspaper launched a cheeky, thought provoking campaign, with media that includes radio, print, guerrilla street teams and a social component. Created by Vancouver-based advertising agency Pearly & White, a 30-second radio spot pokes fun at road rage as one commuter...