Pearly&White CommunicationsPearly&White Communications | Pearly&White Communications

Baja Mining Location Shoot

pearlyandwhite — Sat, 17 Mar 2012 00:01:44 +0000

Pearly&White Creative Director/ Photographer, Ken McCarty, and Freelance Photographer, Noel Hendrickson, headed south to Mexico’s Baja Peninsula for six days to capture an image library for Baja Mining’s marketing and PR material. Our simple plan? Bring out the art and beauty from what at first glance would look like chaotic and busy construction site. Here’s a sneak peek, more to come.

BC Egg Producer’s 2011 Annual Report

pearlyandwhite — Fri, 16 Mar 2012 23:27:24 +0000

Just finished up the 2011 BC Egg Annual Report. It was a fun one to work on. The scrap book look and feel is intended to support the family culture embedded in the BC Egg Industry. Commissioned by StationX, we were asked to lead the creative development and design, it was great to work with their team. Check out the de-bossed egg pattern on the cover. It provides extra grip so you don’t drop this one;)

Okanagan Vineyard Photography

pearlyandwhite — Wed, 29 Feb 2012 18:16:56 +0000

It’s pretty hard to take a bad photo in the Okanagan. Here’s a few from a self assign stock photo assignment. These photo’s have been a large part of promoting the Wines of British Columbia recently. Look for them in BCLDB stores, ads and wine events everywhere. If you need any vineyard shots, give us a shout.

Do you know about the upcoming Earth Summit? You should.

pearlyandwhite — Fri, 11 Nov 2011 23:27:09 +0000

Pearly&White Communications was approached by some very enthusiastic and passionate people who had something important to say, but weren’t sure how to say it. Now known as The Earth Summit Coalition, the group required one key idea for the various communications, events, fundraisers, etc. to fit under. The goal was to prove to all Canadians that together, they have the ability to influence and lead change at the upcoming Earth Summit in 2012. So, we created the We Canada Initiative. We gave it a name, a look, and much more. Enough communication tools for, what started as a few people in a coffee shop, is now over 40 people working on the brand across Canada. Ad we’re just getting started. We’re proud to have donated our time to something we believe to be so important for the future. Have a look below at just some of the brand elements below. And be sure to check us out on Facebook. www.facebook.com/WECANADA

We CANADA Vignette_White Base from AKASH VERMA on Vimeo.

Prism Engineering: Branding & Identity

pearlyandwhite — Tue, 12 Apr 2011 18:32:08 +0000

It’s always a great opportunity when a client calls and requests a new brand from the ground up. Once we got to know them, we started with the identity and it grew from there to almost daily phone calls looking to inject the brand into everything from collateral to the office environment. Today, Prism is investing in a true brand building exercise. One with a consistent voice and a witty, approachable character. From our competitive analysis, it’s easy to see that Prism will own the category soon if not already. Thanks for the great opportunity Prism!

The Dalai Lama Guest Edition

pearlyandwhite — Mon, 11 Apr 2011 23:37:35 +0000

To create awareness about the Dalai Lama’s stint as guest editor of the Vancouver Sun, the newspaper launched a cheeky, thought provoking campaign, with media that includes radio, print, guerrilla street teams and a social component.

Created by Vancouver-based advertising agency Pearly & White, a 30-second radio spot pokes fun at road rage as one commuter yells at another, only to thank him for letting him enter a lane. Print and point-of-sale executions feature the tagline, Enlightenment for just $2.00. The goal was to bring attention to ridiculous behaviour and to emphasize the pressing need to embrace the thoughts and words of the Dalai Lama.

As a social marketing component, Pearly&White also presented an idea to encourage readers to commit “Random Acts of Kindness” through the newspaper, radio partner CKNW 980 AM, Facebook and Twitter, and then submit them to the newspaper. It caught on pretty quick. Here’s a few samples below. Other cool things were the free buttons and getting to meet Craig Keilburger, founder of Free the Children.

http://www.vancouversun.com/news/peace-summit/more+Random+Acts+Kindness+from+Vancouver+readers/2035602/story.html

http://www.vancouversun.com/news/Vancouver+readers+share+their+random+acts+kindness/2025718/story.html

http://www.vancouversun.com/news/peace-summit/Cindrich+Elementary+students+Random+Acts+Kindness+spree/2035124/story.html

The Vancouver Sun: Extreme Makeover

pearlyandwhite — Mon, 11 Apr 2011 22:16:44 +0000

The Vancouver Sun was going through some changes. It was our job to let the readers know the paper would not only look better and be easier to read, but also the information would be from a much deeper perspective. It also had to consider multiple points of communication. We created eye-catching visual executions for point of sale, online banners, and other media outside of the paper. And, knowing audience are obviously readers, we created a headline campaign for those already reading the paper to prepare them for the change. The campaign included Teaser Print, POS, online components, Direct Mail, Radio and Television spots.

Here, in every execution, the work is meant to be both serious and, to suit the West Coast, a little witty or laid back. The strategy was based on how we interpreted the existing tag line: “Seriously, West Coast”.

Rocky Mountain Bikes: 2011 Element and Slayer launch.

pearlyandwhite — Fri, 08 Apr 2011 21:11:16 +0000

Working with Rocky has been nothing but a fun and rewarding experience creating and launching a complete cross media campaign that includes print, trade show elements, online components, media kits, POS, a yo-yo and a complimentary victory speech.

It’s been too short of a time to track performance but feedback has been very positive to date. In fact, the “Make victory a way of life” campaign has been so well received over seas it’s been adopted as the overall European brand platform. We’re quite proud of that.

Hi! Check back often. We’ll be adding more work as we go.

pearlyandwhite — Fri, 08 Apr 2011 04:41:04 +0000

Branding & Creative Development.

pearlyandwhite — Wed, 06 Apr 2011 20:52:27 +0000

We do a lot of things really. But what it comes down to is content generation. Billboards, brochures, web sites, and even Facebook pages are all opportunities to connect with your customers. So, it’s important to think a little about who you’re talking to, what problem you can solve for them. And what you’re going to say to prove you’re the one. Once that’s clear, we infuse those attributes into communication through strategic visuals and words designed to be received in a way that strengthens your customers connection with your brand.