Foam Only is a wonderful new business that has single-handedly created the answer to the question, “What the #@$! do I do with this styrofoam?” This is a question that should have been answered long ago. And that was the inspiration of this nostalgic logo that hints back to that Pleasantville era when everything was perfect;) It needed a simple, clear icon that will be easily recognized. A strong colour that stands out from other equitable colours in the recycling world. And a style that embraces the fact that they really just do foam. Not just a logo but a brand.