5000 people on bikes? 120km on one of the most scenic highways in the world? Right in our backyard? Yes please! In it's 5th year and 25,000 participants later, GranFondo Canada engaged Campervan Brands and P&W's Principal, Ken McCarty to bring a refreshed look to some of its key identities; event swag, official jerseys, facebook contests, rider giveaways. The result? A clean overhaul and we didn't even need to drop the engine.