Working together with the North Shore Mountain Biking Association, we created the Trails Forever Fund raising initiative. Money raised goes towards trail building and maintenance. So far we’ve raised over $22,000. That’s a lot of shovels in the ground. This was a multi-layered campaign involving digital and traditional components all drawing from a single idea. Have a look at some of the elements of the campaign below. Full case study coming soon. If you’re someone who rides the North Shore trails, visit www.nsmba.ca/trailsforever to give back to the trails.