Working together with the North Shore Mountain Biking Association, we created the Trails Forever Fund raising initiative. Money raised goes towards trail building and maintenance. So far we’ve raised over $22,000. That’s a lot of shovels in the ground. This was a multi-layered campaign involving digital and traditional components all drawing from a single idea. Have a look at some of the elements of the campaign below. Full case study coming soon. If you’re someone who rides the North Shore trails, visit to give back to the trails.