Another point of sale campaign for The Wines of British Columbia. It quickly gets to the point that tasting BC Wines is the quickest way to get to the place without actually going there.┬áThis clean visual approach was created to cut through the usual busy sales material seen in the LCBO. The response from this creative was well received resulting in re-using it for other collateral pieces such as the wine region maps, on the web, brochures, and even the annual report. Now that’s value added.