Another point of sale campaign for The Wines of British Columbia. It quickly gets to the point that tasting BC Wines is the quickest way to get to the place without actually going there. This clean visual approach was created to cut through the usual busy sales material seen in the...

Being the host region for the Vancouver Playhouse Wine Festival was nothing less than a huge deal. The Wines of British Columbia wanted to make sure we created something that hit home the fact that our wines, like our land, are special. We think what we created did a pretty...

Creating a new website for Great Canadian Heli-Skiing (GCH) was a dream assignment. We envisioned infinite landscapes filled with skiers gorging on deep snow, dramatic helicopter take-offs framed by piercing blue skies, and lodge scenes combining the best from Animal House and our favourite 5-star restaurants. Of course it wasn’t...

The Vancouver Sun was going through some changes. It was our job to let the readers know the paper would not only look better and be easier to read, but also the information would be from a much deeper perspective. It also had to consider multiple points of communication. We...

Pearly&White Creative Director/ Photographer, Ken McCarty, and Freelance Photographer, Noel Hendrickson, headed south to Mexico’s Baja Peninsula for six days to capture an image library for Baja Mining’s marketing and PR material. Our simple plan? Bring out the art and beauty from what at first glance would look like chaotic...

It’s always a great opportunity when a client calls and requests a new brand from the ground up. Once we got to know them, we started with the identity and it grew from there to almost daily phone calls looking to inject the brand into everything from collateral to the...