It’s always a great opportunity when a client calls and requests a new brand from the ground up. Once we got to know them, we started with the identity and it grew from there to almost daily phone calls looking to inject the brand into everything from collateral to the office environment. Today, Prism is investing in a true brand building exercise. One with a consistent voice and a witty, approachable character. From our competitive analysis, it’s easy to see that Prism will own the category soon if not already. Thanks for the great opportunity Prism!