Working with Rocky has been nothing but a fun and rewarding experience creating and launching a complete cross media campaign that includes print, trade show elements, online components, media kits, POS, a yo-yo and a complimentary victory speech.

It’s been too short of a time to track performance but feedback has been very positive to date. In fact, the “Make victory a way of life” campaign has been so well received over seas it’s been adopted as the overall European brand platform. We’re quite proud of that.